It works like this:

I post a message to you in my blog, and you come running like a sweaty, nervous hound, heeling to your mistress’s call.

Then I tease you, and taunt you as you beg for mercy.

I dig up some old dirt, smear it on the internet… and share it with the world.

For a moment then, I sit, breathless in anticipation of your reaction… wet with the knowing of what’s to come.

And then we dance… MY dance… to the tune of $150.